Here you will find all Industry Help Notes complied by the Mobile Marketing Council.
The articles listed here illustrate the diverse use of this sector.
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DMA Help Note on User Generated Content (UGC)
(Published: 24 Sep 2008 - 590KB)
This comprehensive help note provides invaluable information on User Generated Content including the reasons for using it.
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DMA Help Note on Mobile Widget
(Published: 23 Sep 2008 - 39KB)
The DMA Mobile Marketing Council put jargon aside to provide an invaluable guide to mobile widgets.
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DMA Help Note on Mobile TV
(Published: 23 Sep 2008 - 40KB)
With most UK networks now offering mobile tv services the DMA Mobile Marketing Council looks at the growth in the market and provides examples of who is currently using it.
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DMA Help Note on Mobile Ticketing and Couponing
(Published: 23 Sep 2008 - 57KB)
Mobile ticketing has become a growing aspect of mobile technology. Read on to learn more about the mobile ticketing evolution.
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DMA Help Note on Mobile Social Media
(Published: 23 Sep 2008 - 63KB)
The enormous online audiences generated by online communities have an obvious attraction for advertisers, this is equally relevant to mobile social networking.
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DMA Help Note on Mobile Network Behavioural Targeting
(Published: 23 Sep 2008 - 27KB)
In this help note the DMA Mobile Marketing Council provide an outline of behavioural targeting and the potential for the mobile channel.
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DMA Help Note on Mobile Internet
(Published: 23 Sep 2008 - 75KB)
Most mobile users in the UK now have both internet browsing and email capabilities on their phones. Download this help note for a valuable guide on mobile internet.
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DMA Help Note on Mobile Commerce and Payment
(Published: 23 Sep 2008 - 75KB)
Mobile is increasingly becoming a means of purchasing an array of items and services. Read on to learn how it works and who’s doing it.
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DMA Help Note on Multimedia Messaging Service
(Published: 23 Sep 2008 - 80KB)
Multimedia messaging is a solution that enables users to exchange messages between compatible mobile phones and other devices. Read on to learn more about the service, how it works and who is using it.
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DMA Help Note on Location Based Services
(Published: 23 Sep 2008 - 65KB)
Location based services offer some excellent opportunities for marketers in terms of sending highly targeted campaigns.
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DMA Help Note on Java Embedded Applications
(Published: 23 Sep 2008 - 72KB)
This informative help notes provided an insight into the technicalities of Java embedded applications and provides examples on who’s using them.
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DMA Help Note on Ad Funded Mobile Content and Services
(Published: 23 Sep 2008 - 51KB)
With brands continuing to look for new ways to promote their markets read on to see how mobile content advertising offers a new channel with which to do this.
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