Activity Plan

The Inserts Council has identified the following key annual objectives:

Environmental initiatives

The environment continues to be high on the Inserts Council agenda. The working party has produced ‘Top Tips for Environmental Best Practice', a guidance document aimed at both clients and agencies. In addition, the Council strongly encourages the use of ‘Read, Respond and Recycle' environmental logos and is working to encourage key clients to use recycle logos as well as the use of sustainable paper.

Inserts Monitor

The Insert Council will continue to develop the Inserts Monitor in order to report, track & monitor trends across the insert industry. Third party volume figures are due to be re-introduced into the quarterly reports.

Research

As part of an ongoing quest to maximise the use of inserts within the media mix, research is being undertaken to help understand the correlation of offline activity driving online response. Case studies are essential to compliment anecdotal data which indicate that inserts are a response generator and driver to online.

Encouraging Insert entries to the DMA Awards

To compliment the revamped DMA Awards, a new working party has been created with the objective of improving the number and the quality of entries within the Inserts category. It is important that Insert practitioners showcase their work to encourage best practice and drive the medium forward.

Third Party Insert Manager

The Council is keen to help members optimise the results of their third party insert campaigns and urges members to utilise the Inserts Manager on the DMA website. It has details on a huge array of third party inserts and list programmes. To visit the Inserts Manager site please click here.

Training and Events

The Council is keen to develop the training and events programme even further in the future to encourage participation from members throughout the UK and capitalise on key business months in the year. Events are planned in Manchester and London, focussing on pertinent business issues which affect the industry.

Best Practice

With the completion of the third party inserts guidelines this year, both the third party and inserts best practice guidelines will be re-visited for updates to incorporate environmental considerations and updates within the industry.

Communication

In order to keep the industry informed, there will be regular updates to the website; newsletters in trade press as well as an emailed version to the Inserts interests group; and PR and marketing in relevant press and online sites.