Inserts Industry Monitor

To re-address the balance the DMA Inserts Council began collating figures to establish the industry's size and value. All national press and three leading magazine publishing groups have provided these figures.

The Inserts Council believes that the continued collation of the inserts statistics will help demonstrate that inserts can be a highly successful, powerful and cost-effective medium. Click the articles below for in-depth material and documents.

Available Documents
	DMA Inserts Monitor Q3 2009   (Published: 24 Mar 2010 - 89KB) The consumer insert market as measured by the DMA continued to bounce back in Q3 2009. The overall measured volume was 1,099 million inserts in Q3 which was 10% down on Q3 2008 but 17% up on Q2 2009. This is the first time that the market has seen quarter on quarter growth since 2007.
	DMA Inserts Industry Monitor Q1 & Q2 2009   (Published: 16 Oct 2009 - 67KB) Inserts market bounces back after heavy falls in Q1. The downturn in insert volumes slowed considerably in Q2 2009. Whilst, as in Q1, almost all areas of the market were down, in Q2 some of them were only marginally negative.
	DMA Inserts Monitor 2008 Annual Report   (Published: 10 Jul 2009 - 78KB) With the backdrop of an economic recession, 2008 saw inserts volumes fall by 24% across the market. The measured total volume amounted to over 5.1 billion inserts.
	DMA Inserts Industry Monitor - Q1 2008   (Published: 6 Aug 2008 - 47KB) The DMA Inserts Industry Monitor shows an annual decrease of 13% comparing Q1 2008 with Q1 2007. However the Saturday and Sunday Supplements saw increases of 9 and 1% respectively. The Q1 results demonstrate that the role and format of inserts is changing and that efficiency is increasing along with improved targeting.
	DMA Inserts Monitor 2007 Annual Report   (Published: 29 Jul 2008 - 71KB) With the backdrop of a tough advertising market in 2007, the inserts market has experienced a decrease of 7% compared to the inserts market in 2006. Across the monitored market there were 6.7 billion inserts.
	DMA Inserts Industry Monitor Report Q4 & Annual 2006   (Published: 16 May 2007 - 55KB) With 2005 insert volumes at record levels, in 2006 the channel experienced some naturally levelling and ended with a healthy decline of 6% on the previous year. In 2006 the sector also saw an increase in the industry’s continuous investment in improving the channel’s overall strategic approach.
	DMA Inserts Industry Monitor Report Q3 2006   (Published: 7 Mar 2007 - 67KB) As the market continues to experience its natural levelling following a very strong 2005, the Q3 2006 Inserts Monitor is reporting an 14% decline over last year and 8.9% down on Q2 2006.
	DMA Inserts Industry Monitor Report Q2 2006   (Published: 24 Nov 2006 - 94KB) With Q2 including both the Easter holidays, as well as the 2006 World Cup, the channel experienced an annual decrease of 6%, while staying on par with its year-to-date volumes.
	DMA Inserts Industry Monitor Report Q1 2006   (Published: 8 Aug 2006 - 57KB) With an overall year-on-year increase of 4.5%, the first edition of the Inserts Monitor for 2006 reports some interesting trends, including a 20% increase in Sunday newspaper volumes.
	DMA Inserts Industry Monitor 2005 Annual Report   (Published: 15 May 2006 - 88KB) With an overall year on year increase of 14% the annual review looks at trends throughout the years, both quarter by quarter and through publication channel
	DMA Inserts Industry Monitor Report Q3 2005   (Published: 14 Dec 2005 - 52KB) Showing continued media growth, the latest edition of the DMA Inserts Monitor saw a Q3 increase of 17% over 2004, with a 14% year-on-year increase.
	DMA Inserts Industry Monitor Report Q2 2005   (Published: 8 Aug 2005 - 52KB) With a continued increase in Q2 2005, the DMA Inserts Monitor provides a complete report on what’s happening in the Inserts Industry.
	DMA Inserts Industry Monitor Report Q1 2005   (Published: 28 Jun 2005 - 48KB) With growth of 22% over the same period 2004, the 2005 Q1 report gives full details on what’s happening in the Inserts Industry
	DMA Inserts Industry Monitor Report Q1 2004   (Published: 16 Nov 2004 - 49KB) An update from the DMA Inserts Monitor for the first half of 2004.
	DMA Inserts Industry Monitor Report 2003   (Published: 19 Aug 2004 - 47KB) DMA Inserts industry report on inserts volume figures for 2003.