Newsletter Archive

Perhaps you were left hanging by a hung parliament? Perhaps you were erupting at the check-in desk as your flight was cancelled courtesy of volcanic ash? Perhaps you were simply dumbfounded with yet another poor set of results from your on-line display spend? Whatever the reason, if you weren’t at the Hallam Conference Centre on 25 March, then you missed the DMA Inserts Council Conference Making Inserts the business in a recession.

The DMA''s Inserts Council conducted an independent research in November 2008 to determine the extent to which consumers respond online to insert campaigns. The research was based on multiclient, multi-genre insert campaigns, including a traditional telephone response online call to action. Its conclusion? On average 52% of all responses are now received online.

Welcome to the Inserts Council Newsletter September 2007, this issue looks at how a wider variety of advertisers are now using the medium. This issue focuses on size and Chris Branch of News International and CJ of All Response Media comment on some BIG inserts that have really stood out.

When Sony wanted extra bounce... they used inserts to bring their Bravia to life. See inside to find out more.

Welcome to the Inserts Council Newsletter May 2006, in this issue you can find out more about how the inserts market grew 14% in 2005.

If you think inserts don''t work... Then why are you reading this? See inside to find out why 23.4 billion inserts were distributed in 2004.

Welcome to Loose Talk - the Inserts Council update for DMA members with an interest in inserts direct marketing.

Welcome to Loose Talk - the DMA Inserts Council update for DMA members with an interest in Inserts Direct Marketing.

Welcome to the first edition of Loose Talk for 2005! - the DMA Inserts Council update for DMA members with an interest in Inserts Direct Marketing.

Welcome to the autumn edition of Loose Talk! - the DMA Inserts Council update for DMA members with an interest in Inserts Direct Marketing.