What is Field Marketing

• Auditing
• Sampling/Demonstrating
• Merchandising
• Sales
• Roadshows / Events / Experiential Marketing
• Mystery Shopping
• Data & IT
• Support Services

Benefits of Field Marketing

• Face to face contact with the targeted customer is arguably the most effective way to reach them and outsourcing different aspects of field marketing can save companies millions of pounds.
• Field Marketing companies are able to offer complex and comprehensive support to a range of marketing operations, such as counteracting a competitor's campaign or increasing market distribution.
• Extensive knowledge of different industries as well as an efficient and multi-skilled task force makes these specialist companies ideal for ongoing nationwide promotions as well as one-off campaigns in small towns.
• Personnel are experienced and trained and are supported by computerised reporting systems. These systems allow for a high degree of accuracy as well as high speed reporting and compilation of data, and they ensure field marketing campaigns are fully accountable.
• Field Marketing allows fast and flexible solutions to the dynamics of the changing environment that is tailored to the needs of the client's market. Each campaign is individually designed to meet the client's objectives, so the reality is that any campaign might well involve two or more of the core disciplines. Thus FM works hard to maximise the client's budgets and give as much pay back as possible.