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Case Studies

Here you will find all case studies compiled by the Field Marketing Council. The articles listed here illustrate the diverse use of this sector.

Available Documents

	Most Effective Use of Data/IT – The Field Marketing Awards 2008 (Published: 22 Jun 2009 - 681KB) Logobrand won the Gold award following their campaign for multiple brand owner Sara Lee. The Silver award was won by FDS following an innovative campaign with Paramount Home Entertainment.
	Most Effective Integration – The Field Marketing Awards 2008 (Published: 22 Jun 2009 - 959KB) Headcount won the Gold award for their work with Tourism Ireland and their “Discover the Spirit of St Patrick” campaign.
	Most Effective Demo or Sales Campaign – The Field Marketing Awards 2008 (Published: 22 Jun 2009 - 434KB) Mitchell Stephenson won the Gold award with their campaign for R&R Ice Cream.
	Most Effective In Store Merchandising and Compliance – The Field Marketing Awards 2008 (Published: 22 Jun 2009 - 1.96MB) The Brand Company won the Gold award following their appointment in 2007 to revamp the brand perception of FosterGrant. The Silver award was won by CPM following their work with Mars in the independent sector.
	Client/Agency Relationship Award – The Field Marketing Awards 2008 (Published: 22 Jun 2009 - 452KB) CPM won the Gold award following outstanding work and relationship over a period of 18 years with clients GSK.
	Team of the Year – The Field Marketing Awards 2008 (Published: 22 Jun 2009 - 440KB) REL and Red Bull won the Gold award at the Field Marketing Awards following the rebuilding of the Red Bull Academy team.
	DMA Awards Gold campaign for Field Marketing category (Published: 12 Jan 2009 - 887KB) Proximity London won the Gold award at 2008 DMA Awards with their campaign for TV Licensing.
	Team of the Year - The Field Marketing Awards 2007 (Published: 14 May 2008 - 73KB)
	Most Innovative Use of Data and IT - The Field Marketing Awards 2007 (Published: 14 May 2008 - 137KB)
	Most Effective Tactical Campaign - The Field Marketing Awards 2007 (Published: 14 May 2008 - 96KB)
	Most Effective Retail Training & Mystery Shopping - The Field Marketing Awards 2007 (Published: 14 May 2008 - 99KB)
	Most Effective Merchandising and Compliance - The Field Marketing Awards 2007 (Published: 14 May 2008 - 63KB)
	International (Overseas) agency of the year - The Field Marketing Awards 2007 (Published: 14 May 2008 - 78KB)
	Case Studies - Experiential (Sampling) (Published: 13 Sep 2004 - 61KB)
	Case Studies - Auditing (Published: 13 Sep 2004 - 30KB)
	Case Studies - Demonstrating (Published: 13 Sep 2004 - 19KB)
	Case Studies - Experiential (Published: 13 Sep 2004 - 26KB)
	Case Studies - Merchandising (Published: 13 Sep 2004 - 29KB)
	Case Studies - Sales (Published: 13 Sep 2004 - 58KB)
	Case studies - Sampling (Published: 13 Sep 2004 - 61KB)
	Field Marketing Council Users Guide (Published: 20 Aug 2004 - 120KB)

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The DMA promotes direct marketing and informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator of best practice.

THE DIRECT MARKETING ASSOCIATION (UK) LTD. TEL: 020 7291 3300 EMAIL: INFO@DMA.ORG.UK
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