The Direct Marketing Association
 
Supplier Agency Rest of site
You are here: Home > Channels > Email Marketing > Business Plan

Channels
Agencies
Contact Centres & Telemarketing
Data
Door Drop
Email Marketing
Business Plan
Case Studies
DMAs Best Use of Email & ECRM
Newsletter Archive
Best Practice
Find a DM Supplier
Field Marketing
Financial Services
Inserts
Mailing Houses
Mobile Marketing
Response Management
Social Media
Business to Business
Creative Forum
Council Chronicle

Business Plan

The Email Marketing Council has identified the following key annual objectives:
  • Email Marketing Best Practice Guidelines - finalising and publishing the Guidelines.


  • Benchmarking - work with tank! to establish research on benchmarking in email marketing by producing a quarterly release to measure the success of campaigns.


  • Deliverability - creating a forum to find solutions to problems concerning bulk emailing following up on new links with other industry bodies, which have an interest in developing email marketing and e-commerce, including ISPA and LINX


  • Education - starting up an annual one day event attracting clients and agencies and smaller specialist training programmes.


  • PR/ Comms - to improve communication between the Council and the Interest Group with a monthly newsletter and to develop the Council area on the DMA Website to create an information and promotional tool for DMA Marketing members and enquirers.
Login
dma
Log in below or to register on this site for DMA communications simply click the 'Register' link.

Email address:


Password:
Remember me

  

Forgotten password: Click here.
dma
Networking
dma
dma
Contact information
dma
For more information please contact the DMA.

Phone: 020 7291 3300

Email: email@dma.org.uk
dma
The DMA promotes direct marketing and informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator of best practice.

THE DIRECT MARKETING ASSOCIATION (UK) LTD. TEL: 020 7291 3300 EMAIL: INFO@DMA.ORG.UK
HOME ABOUT MEMBERSHIP FIND SUPPLIER OR AGENCY INFORMATION & RESOURCES CHANNELS NEWS EVENTS CONTACT
© DMA 2008 PRIVACY POLICY TERMS AND CONDITIONS