Newsletter Archive

In this month’s Infobox: - I examine the coming age of ‘socialised’ emails - Return Path’s Richard Gibson looks at email marketers’ differing attitudes towards deliverability - Guy Hanson of The Database Group spells out why email personalisation matters - Riaz Kanani of Lyris passes his verdict on Groupon’s daily email campaign

n this month’s Infobox, Communicator Corp''s James Bunting looks at optimising data collection; Newsweaver''s denise cox shares her tips for increasing survey responses from email newsletters; I explain why Blackmores''s newsletter campaign has caught my eye; and in this month’s special report for DMA members’ eyes only, we take a look at e-Dialog''s report on consumers'' attitudes to digital marketing.

In this month’s Infobox our lead author, David Hughes of The Email Academy, addresses the concerns he has regarding marketers relying on ‘open rates’ as a valid measure of success of a campaign; News International’s Rupert Harrison assesses the future for cold email lists; Sara Watts of Data Media And Research looks at why claims made by some companies selling third-party data aren’t always what they seem; Skip Fidura of dotAgency tells us why he likes US shoe brand Teva’s Waterkeeper Alliance campaign; and in this month’s special report for DMA members’ eyes only, we take you through 10 ways to integrate your email marketing and social media. 

In this month’s Infobox, our lead author, email marketing consultant Tamara Gielen, explains why too many email marketers are focused on the short term and outlines her vision of a long-term email strategy; dotMailer’s Tink Taylor looks at how the recently upgraded Hotmail is breathing new life into email; smartFOCUS investigates how smartphones are changing the way in which people manage their emails; Jonathan Burston of Customer Solutions Group tells us what impresses him about Howies’s email marketing campaign; and in this month’s special report for DMA members’ eyes only, we give you the lowdown on email authentication. 

In this month’s Infobox, Stephan Pollard of Responsys explains how integrating other channels such as mobile and social media can help to grow email opt-in lists; Dela Quist of Alchemy Worx challenges the conventional wisdom that images in HTML emails boost response rates; Guy Hanson of Database Group explores why personal ‘from’ names have more success than non-personal ‘from’ names; the B2B Alliance UK outlines what they’re doing to support the development of the B2B sector; and in the Special Report for DMA members’ eyes only, digital and DM consultant Lynne Nigro outlines today’s seven top trends in B2B marketing.

In this month’s Infobox Riaz Kanani of Silverpop looks at what email marketers can do to get more bang for their clients’ buck; The Database Group’s Guy Hanson explains why email marketing data can yield interesting consumer behavioural insights; in Campaigns We Like Return Path’s Richard Gibson tells us what impresses him about ING Direct’s reminder campaign; in the Special Report for DMA members’ eyes only, Chad White of Smith-Hanson explains why B2C marketers are failing to address some rendering issues.

In this month’s Infobox Return Path’s Stephanie Miller looks at the rules of engagement when it comes to inbox placement; David Hughes of Email Academy puts forward his case for why averages don’t tell us anything interesting; Newsweaver’s denise cox addresses the challenges and choices around videos in email; and James Bunting of Communication explains why he’s impressed by the way Amazon uses data. For DMA members’ eyes only, this month’s special report is Anatomy of an Email Newsletter Checklist.

In this month’s Infobox Alchemy Worx’s Dela Quist looks at the selling power of the ‘nudge effect’; Skip Fidura argues his case for why email marketers should be focusing on outcome metrics, rather than process metrics; Sara Watts explains how unsubscribes can be a good thing; and News International’s Rupert Harrison describes what he likes about Molton Brown’s email marketing. For DMA members’ eyes only, this month’s special report is Eight smart customer engagement strategies.

Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry''s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels.

This month, Infobox features articles on how social media platforms should be integrated with email marketing; how to use email marketing to enhance brand awareness and not just generate sales; expert insight into how Argos has managed to maximise ROI during key sales periods; and a case study on a recent email marketing campaign that has impressed us here at Infobox. For DMA members’ eyes only, this month’s special report is the Email Marketing Council’s third annual Client Email Benchmarking Report.

This month, Infobox features articles on whether or not the Royal Mail postal strikes will have a positive effect on the email sector; taking a consumer''s eye view at email marketing messages; advice on when to use the word ''free'' in subject lines; and a review of a recent email marketing campaign that''s impressed us.

Welcome to our third Anniversary of Infobox - yes, we are now three years old! To celebrate, we asked Mark Brownlow of Email Marketing Reports to write an article, ''Three years on and still going strong'' which addresses all the changes and challenges which email has faced over the past three years.

Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our members we provide a comprehensive checklist for creating the complete ''welcome'' email.

This month we take a look at how to make your email campaign stand out from the competition this Christmas; a new way of thinking about the consumer purchasing cycle; triggered messages in action; and for our members we present a checklist for creating the perfect email newsletter. In our regular ''campaigns we like'' section, we look at what makes online retailer Pedlars'' email campaigns work.

This month we have a focus on metrics and results. You can see when marketers are actually sending emails; how to overcome three common barriers to adopting metrics and how to make the most out of your own list. Finally, there is news from the DMA Legal & Best Practice Hub on its definitive guide to email metrics.

This month we take a look at how you can use email to grow your social networking presence, how welcome emails can be utilised to make a lasting impression, and why you should stop trying to be relevant to your entire database.

In the English countryside it is very obvious that spring has sprung, giving new birth in nature. Here at the EMC we have also given birth - no I do not mean to a lamb or foal, but to our very own Facebook page!

This month discover why you should move your newsletter from print to email and why it is good to have an email newsletter. We also focus on recession-effective lead nurturing for B2B marketers and ask you, our readers, to tell us what content you would like to see in Infobox.

Due to a great response to Stefan Pollard''s interview on the art of segmentation a few issues ago, this month we''re focusing on segmentation in more detail and I hope you''ll enjoy reading how subscriber engagement can be used for segmenting, and how segmenting can increase your deliverability.

This month learn why a good welcome email is important to the success of your campaigns, how to minimise soft bounces, we look at why it''s necessary to respect permissions and we have some great ideas for creative A/B split testing.

This month we find out how to master email marketing, what a pre-header is and how to optimise it, what we can do to encourage subscribers to read your articles and we present a fantastic report of retail subscription practices from the EEC.

With the emphasis on Best Practice, this month''s articles are all about what you can do to improve your email marketing and what needs to be done to help build trust.

This month we have Stefan Pollard on segmenting and the beautiful and creative Lisa Harmon on designing effective Holiday Season creatives.

We have some great articles lined up in this month''s issue... The legendary Bill McCloskey reveals what makes an email campaign successful and gives some great examples; Stephanie Miller of Return Path looks at how we can improve our ROI and Skip Fidura of OgilvyOne reviews the changing role of marketing over the years and comes to an interesting conclusion. And guess what?... they all have something in common...but I won''t spoil the surprise - you''ll have to read them to find the common denominator.

Welcome to our ''gearing up for the Holidays'' issue. As this month''s articles show - it''s time to be preparing for the jolly season. This month we have Part 2 of Holiday Email Strategy, by Melinda Krueger, as well as some tips for preparing for the Holiday Season by Chad White of the EEC.

We have the first in our 2-part series of Holiday Email Strategy, by Melinda Krueger. Next month we have a Holiday Special featuring Holiday Email Strategy, Part 2 from Melinda, as well as Tips for Planning Your Holiday Email Campaigns by Chad White and an EEC Report: The Guide To Gearing UP for the Holiday Season.

We''re pleased to announce that as a DMA Council, we are developing an Authentication Whitepaper and holding a webinar to support it. The dates for the release of the whitepaper and the webinar will be announced shortly on our blog. Meanwhile, in this issue we have a revealing look at subject lines and the intriguing finding that length does matter!

In this month''s issue of Infobox, Craig Spiezle of AOTA calls upon all brand owners to ensure they are authenticated by November 1 2008 - in order to be ready for the Holiday Season. Authentication is proving to be a reliable method of helping to reduce phishing and spoofing, however, it needs for us all to be employing it as a strategy in order for it to be effective. So, read on and join in!

In this month''s issue of Infobox, we look at how to get the most out of the email channel, content is (still) King and whether email marketing will be affected by the economy. We also take a look at 3 reports: The e-consultancy/Adestra Email Marketing Census, our very own DMA Email Marketing Benchmark Report and the EEC Refer a Friend Report.

Spring is sprung and the world is looking gloriously yellow, with daffodils appearing in abundance in every garden bed and field around. Winter has passed and the future is looking bright; just as the future is looking bright for email as a marketing channel. Ask any Email Service Provider around - they''ll tell you that business is blooming and the last couple of DMA Email Marketing Benchmark Reports confirm this.

Welcome to the DMA Email Marketing Council''s new look Infobox. We have re-designed the newsletter to be in keeping with our Best Practice Guidelines and we hope you enjoy the new format. Infobox has been designed to impart best practice information, events and news to both DMA members and non members.

The February issue of Infobox, the Email Marketing Council newsletter, includes some interesting findings from the recently completed Client Email Marketing Survey. This issue also looks at the importance of testing as well as of implementing post-purchase message sequence for maximum return on investment.

Happy New Year and welcome to the January edition of Infobox – the industry newsletter from the DMA Email Marketing Council. In this edition Skip Fidura introduces the new partnership with the Email Experience Council (EEC); Kath Pay looks at the case for and against double opt-in; Jonathan Burston discusses the multi-channel approach; Sara Watts shares tips on maintaining the responsiveness of your data; and Richard Gibson provides news on the upcoming annual client survey.

Welcome to the festive season edition of Infobox – the industry newsletter from the DMA Email Marketing Council. In this edition Fiona Cuthbert shares insights on best practices for e-Appending; Liz Woodbridge discusses the importance of targeting and segmentation; and Jane Byrne shares tips on subject lines.

Welcome to the November issue of Infobox - the Industry Newsletter from the DMA Email Marketing Council. This month we have concentrated on providing useful advice and tips for running a successful email marketing programme. Sara Watts has provided some powerful insights into tackling non-responders, James Bunting puts forward good advice on email in a multi-channel context and Dela Quist tackles the myth of email overload.

Welcome to the October issue of Infobox, the Email Marketing Council newsletter! In this issue, the Council has focused its activities on best practice and education with riveting articles such as the latest version of the Best Practice Guidelines and the importance of double opt-in… Plus, find out more about the forthcoming Email Marketing Conference, an event no one in the Email Marketing industry can afford to miss!

Topics covered this month: Are dedictaed IP addresses for every e-marketer; Email Benchmarking report reveals the latest figures on email marketing; the importance of tracking and retargeting your customers; and more frequently asked questions answered.

Topics covered in this issue include: ‘Email Britain’ campaign, an initiative to create the first ever archive of British email; a review of Chris Baggott’s book ‘Email Marketing by the Numbers’; and Chris Combemale, Chair of the Email Marketing Council, is pleased to introduce the updated Email Marketing Best Practice Guidelines.

What better way to kick off the summer than a jam packed edition of Infobox? In this month's issue topics range from "the hyphen debate" to dates for your diaries, with a few special additions in between. Enjoy!

In this exciting issue of InfoBox we look at how email is positioned to over take SMS as the consumer’s preferred mobile communication and Dela Quist provides the ins and outs of “Grown Up Email Marketing”. Looking at some of the fundamentals of the medium, Darren Moore reminds us of the importance of marketing principles and we provide the second instalment of our industry FAQs.

April typically marks the start of a new Council year with our newly elected members and a new set of objectives. This year we are very pleased to welcome five newly elected members plus two co-opted members.

In this issue we focus on some of the critical issues facing the industry, and in particular the issue of whether Email Marketing is Art or Science.

Welcome to the January 2007 newsletter from the DMA Email Marketing Council. Topics covered in this issue include: Richard Gibson's take on the importance of relevance; the highly anticipated Q2 2006 Benchmarking Survey Results; latest Legislation and Best Practice developments and information on forthcoming events.

Welcome to the October 2006 newsletter from the DMA Email Marketing Council. Topics covered in this issue include: A review of the very successful EMC Conference; highly anticipated Q1 2006 Benchmarking Survey Results; International Insights; and latest Legislation and Best Practice developments and information on forthcoming events.

Welcome to the January 2006 newsletter from the DMA Email Marketing Council. Topics covered in this issue include: The Year in Email Marketing by Chris Combemale; an update on the Email Marketing Benchmarking Survey; Deliverability Problems by Skip Fidura; the latest Legislation and Best Practice developments and information on forthcoming events.

Welcome to Infobox - the DMA Email Marketing Council update for DMA member with an interest in Email Marketing.

Welcome to Infobox, the newsletter from the DMA Email Marketing Council. The Council continues to focus its efforts in four critical areas: Benchmarking, Deliverability, Best Practice/Legal, and Events/Communication.