Arthur Thompson Memorial Award

In May 2006, the door drop marketing industry sadly lost an industry giant whose immense contribution to the growth of the industry in the last years is widely accredited.

Whilst Media Director at Cogent Elliott, a Solihull based advertising agency, Arthur’s love and use of the door drop medium grew, whilst working on behalf of such clients as WH Smith, Do It All, Truprint and Grunwick. His understanding of the medium, its strengths and weaknesses and limitations, made Arthur one of its most knowledgeable users.

It was whilst working on Grunwick, that the notion of ‘independent’ validation was first mooted. Tests were created and completed and the rest is pretty much history. Having started Stepcheck, the concept of independent validation to monitor and understand the door drop medium was very quickly taken up by a wide range of clients.

Arthur’s deep knowledge on countless occasions helped clients to understand the medium and the results achieved. For many years, regular users have commonly tweaked their subsequent use of the medium due to the results of the validation and have benefited from their experiences.

There is no doubt, that his massive contribution has helped door drop marketing shed its Cinderella image and firmly place the medium on the marketing radar of so many clients.

To recognise Arthur’s immense contribution, the DMA Door Drop Council created a memorial award to be presented to individuals who, in the opinion of the Council, have similarly made outstanding service to the growth and positioning of the medium over the years.

If you know of any such colleagues or individuals that have made a remarkable contribution to the industry, the Door Drop Council would like to hear from you!

Please submit your nomination form no later than Friday 12 March 2010 at 5.30pm to doordrop@dma.org.uk.

Nominations will be considered by the Council and if there is a worthy recipient, the award will be presented on a suitable future occasion.