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Information/FAQs

Here you will find all general information and FAQs that may be of interest to members and visitors alike. Anything from industry statistics to positioning statements and new initiatives.
Available Documents
click to view/download this PDF file (226KB) Calculating Abandoned Calls in the light of the Ofcom 2008 Statement   (Published: 1 Mar 2010 - 226KB)
This document has been developed by the Contact Centre Council to assist operators of predictive dialling equipment to clarify the calculations required when determining the abandoned call rate as required by Ofcom.
click to view/download this PDF file (41KB) The Telemarketing Manifesto (draft)   (Published: 28 Mar 2008 - 41KB)
A platform for the long-term development and sustainability of the industry, where consumers are in control of telemarketing’s future. The Telemarketing & Contact Centres Council asks members to send their comments on the Draft Telemarketing Manifesto to: telemarketing@dma.org.uk.
click to view/download this PDF file (136KB) A Client Guide to Outsourcing   (Published: 2 Aug 2007 - 136KB)
When working with an outsourced contact centre, the client remains ultimately responsible for verifying the telemarketing activity is compliant with all legal and self-regulatory requirements. These guidelines have been developed to help ensure outbound campaigns are conducted with integrity in order that it remains a viable and attractive channel to market.
click to view/download this PDF file (38KB) UK - Wide 03 numbers   (Published: 16 Feb 2007 - 38KB)
Ofcom has published details on how certain aspects of its plan for UK telephone numbering will be implemented, including the introduction of new UK-wide 03 numbers during 2007. Revenue sharing will not be permitted on 03 numbers.
click to view/download this PDF file (25KB) FAQs on Silent Calls from DMA Open Meeting on 13 April 2006   (Published: 5 May 2006 - 25KB)
Following the DMA''s Open Meeting held on 13 April, the DMA Secretariat has prepared a set of frequently asked questions to help members ensure compliance.
click to view/download this PDF file (305KB) A Glossary of Telemarketing Terms   (Published: 17 Aug 2004 - 305KB)
More than 1600 entries cover every area giving sharp, accurate definitions of information communications technology, and its DM applications, call centre practice and telemarketing terms.
click to view/download this PDF file (65KB) Choosing and Using a Telemarketing Bureau   (Published: 17 Aug 2004 - 65KB)
Best Practice guidelines on choosing a bureau for outsourced telemarketing.
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For more information please contact the DMA.

Phone: 020 7291 3300

Email: telemarketing@dma.org.uk
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The DMA promotes direct marketing and informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator of best practice.

THE DIRECT MARKETING ASSOCIATION (UK) LTD. TEL: 020 7291 3300 EMAIL: INFO@DMA.ORG.UK
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