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Business Plan

The goal of the DMA Agencies Council is to ensure that DMA Agency members enjoy substantially greater commercial success and a clear and sustainable commercial advantage over non-members as a direct result of their membership.
The Agencies Council will achieve this by:
  • Promoting direct marketing as the most effective and accountable of all marketing communications disciplines


  • Encouraging clients who already use direct marketing to devote more of their budgets to DM


  • Putting the case for DM amongst non-DM using clients who would benefit from including DM in their marketing mix


  • Using the DM Code of Practice to demonstrate the benefits of using DMA Agency members, who are bound fully by the Code, over non-members and the commercial risks to practitioners who use suppliers who do not subscribe to the Code


  • Ensuring that DMA Agency members' staff are the best informed and most professional practitioners through access to industry leading training and development


  • Providing valuable market insight and trend data which is available exclusively to DMA Agency members


  • Encouraging best practice amongst client companies in their dealings with DMA Agency members, including: pitching, negotiating, IP and commercial terms.


  • Establishing preferential commercial terms for members.
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Contact information
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For more information please contact the DMA.

Phone: 020 7291 3300

Email: agencies@dma.org.uk
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The DMA promotes direct marketing and informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator of best practice.

THE DIRECT MARKETING ASSOCIATION (UK) LTD. TEL: 020 7291 3300 EMAIL: INFO@DMA.ORG.UK
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